$0
Global revenue
Sum of tracked product and service revenue.
Executive revenue command
Measure what matters.
This board is built to show the commercial reality of Swarmie: global revenue, recurring revenue, pipeline value, conversion, retention, margin, and the cost of growth — without inventing numbers or hiding approvals.
Live economics
MRR
Monthly recurring revenue
Subscription revenue by product and segment.
CAC
Customer acquisition cost
Tracked by channel, campaign, and audience.
LTV
Customer lifetime value
Economics with retention, margin, and expansion.
$0
Pipeline value
Qualified opportunities weighted by close probability.
0
Qualified leads
Consented leads ready for nurture or sales review.
0%
Conversion rate
Stage-to-stage conversion across the sales pipeline.
Revenue by product
Launch Sprint, Growth Operator, Command Scale, mobile subscriptions, developer plans, and services.
Revenue by geography
Country-level demand, support cost, and market expansion sequencing.
Revenue by segment
Agency, startup, enterprise, creator, developer, and ecommerce segments.
Economics model
| Metric | Formula | Use |
|---|---|---|
| CAC | Marketing + sales spend / new customers | Channel efficiency |
| LTV | Revenue × gross margin × retention | Pricing and expansion |
| LTV:CAC | Lifetime value / acquisition cost | Budget allocation |
| Net revenue | Revenue - infra - marketing - sales - AI costs | Profitability |