Plan the season
Build an editorial calendar around your fixtures, players, community and commercial partners. Agree your brand voice, priorities and approval process.
AI partnerships for NHL organisations
A new era.
A sharper edge.
Power the organisation behind the team. Purpose-built AI, connected workflows and a human approach to your next competitive advantage.
See one of your workflows in action. No commitment.
Easy Agent AI / Professional hockeyBuilt in Australia · Thinking beyond the rink
Your organisation. Your objectives.Solutions shaped around your people
Two days. A clearer picture.Experience an agreed workflow free
$6.5M–$60M USD per seasonFour levels of partnership
Included in every AI partnership
Your team’s story.
All season long.
Give your organisation a full-time social media video agency alongside its AI programme. One connected production pipeline, built to showcase the people, moments and ambition behind your team.
3–4 human video specialistsA full-time team for the full agreed season, covering creative direction, editing, motion graphics and channel production.
Every package. Every platform in your plan.From Foundation to Enterprise, video production is included in your seasonal partnership.
THE EASY AGENT CREATIVE REEL9:16 / WITH SOUND
What will you build next?
Darren’s independent OpenAI Codex creative concept.
Meet the Easy Agent mascot.
Our signature gangster-rodent brand film.
Original Easy Agent creative examples. Codex is an independent concept, with no OpenAI affiliation or endorsement.
YOUR SOCIAL CHANNELS
YouTube & Shorts · Instagram & Reels · TikTok · Facebook · LinkedIn · X · Additional agreed platforms
Create the content
Turn team-approved footage into game-day edits, player stories, behind-the-scenes features and sponsor content, with captions, sound, colour and platform-specific versions.
Publish. Learn. Improve.
Manage approved scheduling and publishing across your social channels. Review audience retention, engagement and agreed campaign measures to guide the next production cycle.
We agree the season dates, 3–4 person staffing plan, content volumes, turnaround times and channel access in your proposal. Your organisation approves content before publication and supplies footage and permissions for team, player and league material. On-site filming, travel and paid media spend are scoped separately.
Beyond the ice
Great teams deserve
great systems.
The pressure to perform reaches every department. We help turn everyday complexity into clearer, more connected work.
01
A smarter front office
Reduce repetitive administration with tailored workflows for reporting, scheduling and internal knowledge. Give your people more time for meaningful work.
02
Clearer hockey insights
Bring approved scouting notes, video tags and performance reports into a clearer view. Support the judgement of your coaches and analysts.
03
Closer to your fans
Plan personalised fan journeys, organise campaigns and connect ticketing insights with your team’s story—with your approval at every step.
04
Content that keeps moving
Every AI package includes a full-season video agency with 3–4 full-time human specialists, from creative planning and editing to approved publishing across your social channels.
05
Stronger commercial reporting
Organise sponsorship assets, track agreed deliverables and produce clearer partner reports. Help commercial teams see what needs attention.
06
Control built into the work
Design access permissions, human review and audit records into agreed workflows. Your organisation decides what data and actions are approved.
Your 2-day free demo pilot
See the possibility.
Before you commit.
Choosing an AI partner is a big decision. You deserve to understand what you’re getting, how it works and whether it helps your team.
Request your free pilotFree demonstration · No card required · No automatic subscription
BEFORE
Start with what matters.
We agree one priority workflow, the success criteria and a suitable date. Use sample or explicitly approved data.
DAY 01
Meet your workflow.
Walk through a tailored demonstration with your stakeholders. See the inputs, outputs and human approval points.
DAY 02
Test. Ask. Decide.
Review representative scenarios, discuss the fit and receive a proposed roadmap. You choose whether to take the next step.
Partnerships with purpose
Built for your level
of ambition.
From one department to an organisation-wide programme. Choose a starting point—we’ll shape the scope together.
01 / Foundation
$6.5M
USD / season · starting investment
A focused starting point for a high-priority department.
- Workflow discovery & roadmap
- Custom AI workflow development
- Department KPI dashboards
- Staff training & onboarding
- Agreed seasonal support
- Full-season social video agency
- 3–4 full-time human video specialists
02 / Performance
$14.5M
USD / season · starting investment
Connect the people, systems and work across departments.
- Everything in Foundation
- Multi-department automation
- Approved data integrations
- Content & fan engagement tools
- Ongoing workflow improvement
- Full-season social video agency
- 3–4 full-time human video specialists
03 / Franchise
$30M
USD / season · starting investment
A joined-up AI programme for your whole organisation.
- Everything in Performance
- Organisation-wide AI roadmap
- Custom internal apps & portals
- Sponsorship reporting workflows
- Seasonal delivery & review plan
- Full-season social video agency
- 3–4 full-time human video specialists
04 / Enterprise
$60M
USD / season · starting investment
A tailored transformation partnership for your largest ambitions.
- Everything in Franchise
- Multi-entity programme design
- Bespoke platform architecture
- Advanced governance & reporting
- Executive steering & milestones
- Full-season social video agency
- 3–4 full-time human video specialists
Indicative starting investment per agreed hockey season, in USD. Final deliverables, staffing, integrations, milestones and support are set out in a written proposal. Taxes, travel and third-party usage costs are quoted separately where applicable. No payment or commitment is required to request a pilot.
PLANNED PROMOTION · ENTRIES NOT OPEN
View the proposal Something extra for curious organisations.
An Apple iPhone 17 Pro and P&O Cruises’ Arcadia sailing from Cape Town to Southampton, 5–23 April 2027, are proposed prizes. Booking and draw terms are still being confirmed.
Your next advantage starts with a conversation.
Tell us what’s holding your people back. Let’s work on it together.