01
Hook
Open with a sharp statement that explains the problem and the promise in one breath.
Campaign playbook
Turn attention into conversions.
This is the Swarmie video-first campaign system: one hero clip, one message, one offer, one follow-up loop. Built for LinkedIn, the website, and email.
Video first
Lead capture
Email follow-up
Conversion CTA
02
Proof
Show the website, the product, the videos, and the visible result so the buyer trusts the story.
03
CTA
Send people to one page with one obvious action: request access, book a call, or sign up.
04
Follow-up
Use email or direct outreach after the click so the campaign does not stop at attention.
Campaign stack
LinkedIn cadence
Post the clip, write one strong line, pin the CTA, and reply fast to comments and DMs.
Landing page
Use a matching page with the same language, the same visual proof, and the same conversion action.
Email sequence
Send proof on day 1, pricing on day 3, benefit summary on day 5, and a direct ask on day 7.
Posting rhythm
Use one main hero video, one support clip, and one short reminder post. Do not flood the feed.
Performance metric
Measure watch time, click-through, lead quality, and booked calls — not just views.
Conversion path
| Step | What happens | What we want |
|---|---|---|
| 1 | Video grabs attention on LinkedIn or the site. | A visitor who keeps watching. |
| 2 | Landing page repeats the promise in plain language. | Trust and relevance. |
| 3 | CTA sends them to the right action. | A click, call, or signup. |
| 4 | Follow-up message lands while interest is warm. | A qualified conversation. |
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